“ We engaged with Gill and Sprout to develop a research programme for us as we consider entering into a new market within the Tauranga region. Gill was excellent in facilitating a research plan that set out a platform for defining market viability and demand, creating focus group environment and getting a real understanding of consumer thoughts and behaviour around the products we intend to offer. The end product that we received was an excellent snapshot of what consumer sentiment was and gave us the confidence to consider seriously into investing further into this market.”